Start with product function
Material direction should support the use case: feeding, hydration, furniture, storage, display or gift presentation. Begin with the product function before deciding the final surface and structure.
Balance appearance and range planning
Wood, stainless steel and mixed-material programs can each support different range positions. Buyers can use one material path or combine them where a product brief benefits from more than one direction.
Bring material into the inquiry
Include preferred materials, finish references and packaging expectations in the brief so the conversation can move from an idea to a defined product direction.