Use packaging as part of the product brief
Packaging is a useful part of the initial discussion when it affects product presentation, branding or channel use. Share any reference, format or brand requirement you already have.
Connect packaging to the buyer journey
Clarify whether the intended route is retail, distribution, e-commerce or gifting. This helps align the packaging conversation with the intended customer experience.
Continue with a focused inquiry
Include product, material, branding and packaging information together so the next sourcing step starts with the relevant context.