Share the reference in context
A reference image is most useful when it is paired with the intended category, market, target customer and the reason it is relevant to your planned range.
Identify what matters most
Call out the elements you want to discuss: material direction, format, features, brand presentation, packaging or a broader range relationship.
Use the result to plan next actions
The goal of the first conversation is to agree on the next information or sample direction, not to assume details that have not yet been confirmed.