Choose the core category
Start with the category that is most relevant to your buyer: feeding, hydration, litter, furniture, accessories or a material-led adjacent range.
Plan around channel needs
Retail, distribution and e-commerce channels may need different product presentation, packaging and range organization. Identify the route early.
Build the product conversation
Use category pages and product references to form a concise brief, then move to a B2B quotation or WhatsApp discussion.